Fat Willy’s is a bold, retro-inspired bar and restaurant built around burgers, drinks, live sport and high-energy social atmosphere. The goal was to create a brand identity that felt instantly recognisable, full of personality and impossible to ignore in a crowded hospitality market. Inspired by classic American dive bars, hand-painted signage and vintage mascot culture, the identity combines playful illustration with confident typography and a rich colour palette to create a memorable customer experience both in venue and online.

Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.

Flexible, expert advice when you need it. Book hourly support across a range of topics—from planning to problem-solving. This focused consultation will help clarify your goals, map out next steps, and identify opportunities for growth.